Design a professional website in minute steps.
Designing a professional personal website, or designing your own blog was a fancy thing in the past
However, nowadays, you must have your own website no matter what type of business you own.
Professional website design
Maybe you have a business and you simply want to reach a wider audience, choose the right digital marketing strategy, or maybe you just want to share your ideas on your blog and reach the world with your message.
It doesn't really matter why you need a website, all you need to know now is how to create one.
That's why we decided to create this short guide to website development for you.
The 7 most important steps to design an integrated website
Here is our 7-step guide for designing an integrated professional website:
- Determine the purpose and strategy of your site.
- Find the latest web design trends.
- Choose your platform.
- Select a template and start customizing.
- Add and improve your content.
- Publish your website.
- Website analysis and improvement.
Below we'll explain the eight steps in detail, and teach you exactly what to do at each stage.
If you are interested in designing a new professional website, or changing an existing one, you are in the right place.
Determine the purpose and strategy of your site
Before you jump directly into designing your website, you first need to be clear about its purpose.
Beyond just knowing your industry, and defining your content strategy, you need to think about what your most suitable selling points are, and how you might come across them.
People are not stupid, if you put yourself out there just to make a profit or raise your profile, people will see it through the website.
Your professional website design is directly related to the brand, and it must be original and attractive.
Business website design purposes
Before starting, you should always ask yourself the next question, What are you trying to achieve?
Once your goal is clear, the focus shifts to the action you want your visitors to take when they come to your website.
Does your site exist only to display information? to sell products? For subscriptions?
The answer to this will ultimately determine the look and feel of your website. Using e-commerce as an example, one of the critical elements of your design is your site's landing page.
Find the latest website design trends
Web design is evolving rapidly, but there are some mainstream trends that you can learn from.
At this point, it's important to note that just because there's a recent web trend, it doesn't mean it's necessarily right for you.
48% of people cite design as the most important factor in a website, so it's important to take your time and consider what your competitors are doing.
Each sector will have different styles, so it's important to know if you want to fit in, or stay away from, your industry.
Leading brand expert Alex Vasili believes you should always search by industry, rather than age or gender.
This illustrates the importance of knowing what you want before diving into material design itself.
Choose the platforms that best suit you
The first thing that comes to mind when you think of quality web design is a professional agency, right? And while the big companies do a pretty great job, they can also be expensive.
Fortunately, there is another way: website builders and e-commerce platforms. These online tools allow you to create and design your own professional website, without having to know a single line of code.
Of course, there are plenty of options out there, of varying quality, but we've looked at the best on the market.
Through a combination of expert research and extensive testing, we can now reveal the best options for designing your own site.
Select a template for website design
Now that you're clear about the purpose of your site, elicit the latest web design trends, and have a particular platform in mind, you should have a much better idea of what you need out of the template.
A template, sometimes referred to as a theme, is the layout of your site. Think of a template like the structure of your house - it forms its basic appearance, before you fill it with all your possessions.
Most platforms will offer you a range of templates to choose from, which come pre-filled with example content.
Templates are usually divided into categories by industry, which makes it very easy to scan through and find the ones that interest you. Each category will contain models with built-in features relevant to the industry, saving you time and effort to add them later.
When designing your site, you should think about how everything you do relates to your brand in general.
Everything from the color scheme to the font style and images play a role in telling your brand story.
It is important that they all send the same message, for your brand.
Add and improve your content
Now that you know what you want to add to your website, there are two things you need to think about: content placement, and site optimization.
Placement refers to where your content is located on each page, and how it is laid out.
Optimization, meanwhile, is the process of modifying content to help it rank higher in search engines, such as Google or Bing.
Publish your website
Now is the time to check everything is working before going live! Ask your family, friends and colleagues to test the site in preview mode (all website builders and ecommerce platforms will have this).
And seeing if they find anything wrong, you can also have audience members test it out as well, and offer their ideas.
Some common things you will want to check are:
- All links are working properly, directing users to the correct page.
- All of your content is readable and easy to find.
- You are never more than three clicks away from the home page.
- Your site looks great on desktop, mobile, and laptop.
- Loading speed is not more than 5 seconds on any page, (use our free site speed test tool to check this).
- The right keywords for my site SEO 2022
Website design analysis and development
After you have finished designing your own professional website, you are now the owner of a live website.
It's important to keep track of your website's performance, it doesn't make sense to sound like a fast-moving personal trainer, you have to keep working, improving, and developing.
Most platforms have their own built-in analytics, or at least have an app that you can install.
Alternatively, you can associate your site with Google Analytics, so that you can track things like:
- How many pageviews do you get.
- The amount of time users spend on each page.
- What is your bounce rate?
- Conversion rate (for e-commerce).
These statistics, known as behavioral metrics, help give you an idea of which web pages need some attention.
It also helps you determine where you need to be for SEO.
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