Learn how to make money with Google Adsense
One of the biggest questions facing a person who has a blog is how he can make money from it or make an income from it. The problem is that many of the strategies involved in this are delayed in order to return to the person with results, such as SEO… Fortunately, the fastest solution or method for this entrepreneur lies in relying on Google AdSense.
The work of this strategy is very simple, it allows the owners of websites, blogs, as well as YouTube channels, to rent a space or an area of their web pages in order to display advertisements for companies and institutions, in exchange for income or income from it.
If you still do not know the Google Adsense program, and how it helps you generate profits and revenue by relying on your web pages online, continue reading this text.
What is Google AdSense?
Google Adsense is a program that can be used for free for advertising, created by Google, that allows anyone to display sponsored ads on their website, through a blog, YouTube channel, or any Android application, and in return, that person gets a commission or revenue .
It is just as if you are renting a place from your site or blog so that Google can insert and display ads through your site. Every time a user views or interacts with one of the ads, AdSense will pay you a sum of money.
When you enter a site and see that it displays ads inside it along the text you're reading, on the sidebar or on the side of the site, this is an example that that site is using Google AdSense and hosting other companies' ads.
How does Google Adsense work?
Fortunately, the Google AdSense program's work is simple.
When an advertiser registers in the program to display his ads, he has two possibilities:
- View sponsored links in the results page in Google.
- Or display advertisements on the Display Network, which is the websites, blogs, channels and applications that provide space for these advertisements and advertisements.
When the advertiser decides to display his ads on the display network, the advertisement enters the tool's portfolio or portfolio, and Google evaluates the blogs and sites where this ad will be displayed.
How does Google choose the site in which to display the ad?
Contrary to what many people think, ads on Google AdSense cannot be considered as random ads.
On the contrary! Instead of displaying ads in a random manner within the sites that participate in Google AdSense, the tool tries to distribute them within pages that have a relationship or talk about the field of products and services being advertised.
This ensures a higher conversion rate on the advertisement, given that the audience who enters this site or blog will have a greater interest in what is being advertised within these advertisements.
As you have noticed from this important paragraph, it is never enough to sign up for Google AdSense in order to start earning money or profits from your web pages, but this strategy must be compatible with producing quality content in order for AdSense to send ads to your web page or blog In a way that suits your audience.
How to register in Google Adsense?
The Google AdSense registration process is so simple that you can terminate your registration by just following these detailed steps:
1- Go to the registration page .
2- Choose the e-mail account you wish to register with.
3- Type the name of your blog or website, country of origin, and agree to the terms of use of the platform.
It is worth noting that to create an account on Google AdSense you must have a private domain, as partners whose domains are hosted in secondary domains such as tumblr, blogspot and wordpress are not accepted, if you do not have one yet create your own.
4- Before you accept to work on the program, Google needs to know if your blog content conforms to the company's rules.
Then ads start appearing on your page after this verification process. From the moment the registration is accepted, you can run ads on any page of your blog, provided that page complies with Google's policies.
5- The last stage is to add the bank account number that you want Google to deposit the money you earn and that verifies the ads.
6- After completing the registration process, Google will send an envelope to your mailing address bearing the subscription confirmation code. This process may take a maximum of two weeks.
How can I earn money with Google AdSense?
At this moment, you may be wondering: How can I earn money through the Google Adsense program?
Currently, there are two ways you can collect profits through this program:
- CPC or Cost Per Click: In this option, you are paid each time a visitor or user clicks on an advertisement on your web page.
- CPM or Cost Per Mille: In this model, you get paid based on the number of visits made by visitors to your blog or site on the page where the ad is located.
How to earn profits through Google Adsense?
In the registration process, Google asks for your banking information, and it is through this account that you receive your payments.
Some important information about monetization from Google AdSense:
- Payment is made in dollars, by bank transfer, once a month, to partners who have reached a balance of $100 or more until the 21st of each month.
- The amount is converted into the local currency.
- Pay attention to the commissions charged by your bank for the transfer, if you consider it unfair, you can choose another platform that offers the same service at a lower price.
Types of ads on Adsense
1- Text ads
In-text ads, also known as sponsored links, are the simplest of all that you can display on your blog. It usually consists of a title which is a clickable link directed to the advertiser's page, a line or two of text describing the product or service, and a web address displayed in green.
2- Display ads
Display ads are those banners that can be displayed at the top of the page, on its sides or even in the footer. There are more than 15 format options that you can choose for your ads, such as horizontal, vertical, landscape and square ads.
Don't forget to enable display ads in the Ads section or select a specific preference typical for the entire account.
3- Multimedia
These are interactive ads: HTML, gif and videos. They usually attract more attention as they require action from the visitor, but in turn, they can affect the visitor's experience when they are overused.
4- Link Ads Unit
Each link module displays a list of important topics, related to the content of the site. When users click on an item from the list, they are directed to a Google Ads page that talks about that topic. You get paid each time a visitor clicks on an ad on the page that appears.
How do you place your ads on Adsense?
Google AdSense partners can choose not only the type of ads they want to display, but also the ad dimensions and sizes, the image and the text color.
Upon completion of this process, the platform generates a code (JavaScript) to place in the place where you want the advertisement to be displayed within the site. This privilege allows you to only add content that matches the preferences of your ideal customers.
To learn more, you can read this guide on Google.
google adsense in youtube
When your YouTube channel gains audience and popularity and attracts more traffic, it becomes useful to add it to Adsense to get paid through views. This is one of the main sources of money for digital influencers.
The first thing that you should do is to verify that your channel is in an active mode to earn money. In the menu Studio Settings, click on the option Channel and on the option Collect money and select the option Activate.
Next, click on Get paid settings, and you have two options: Create an AdSense account for your YouTube channel or add your channel to an existing account.
If you have a blog or page registered in the program, we advise you to choose the second option, to “skip” the entire registration and analysis process again. So, it is enough to click on the button “Link Adsense and YouTube” and then log in to Google Adsense normally and choose the option Accept link.
When your registration is accepted, you will see the title Hosted account, on the homepage of your Adsense account, it is worth noting that to make money from your channel, you need to have at least one video submitted to YouTube, and this content must be free of any copyright , so that you can make money from it.
Videos recorded from television or from a video showing on a camera, shown without permission or permission from the artists, cannot be sold or made money from, for example.
How much can I earn from Adsense?
YouTube pays between $0.60 to $5.00 per thousand impressions (if you choose this method), and this amount varies depending on the industry you're working or writing about. For example, let's give you a more thoughtful example: for a video that has gotten 100,000 views, you can fetch $500. This amount can be increased or decreased slightly depending on the daily exchange rate.
This means that you can generate more amounts and profits than your fixed salary, with just one video. The good news is that this amount always increases if you get more views, or get more visits to your blog, that is, as long as this content is published there is always a chance that you will get money through it. It's interesting, isn't it?
We share with you an article that can give you ideas on ways to make money from videos. Read it.
In order to increase your earnings through Google Adsense you must use the right keywords to attract qualified visitors to your page, and of course provide high-quality content so that these users interact with you.
Also pay attention to placing ads on your page and try to place them in places that are visible to readers, and be careful not to negatively affect the visitor's experience.
To find out the best place to display your ads, there is no alternative but to experiment: place the ad at the top of the page for a month, then do the same test using the ads at the side end of the page or in the footer, comparing the number of clicks obtained each time, until you reach To the place where you got the most clicks.
The pros and cons of being an Adsense partner
As with any business model, being a Google AdSense partner offers benefits and drawbacks to the entrepreneur.
Advantages of subscribing to Google Adsense
1- You have a lot of advertising options for you
Advertisers who use Google Ads have two options to display their advertising campaigns: search networks or ads on the Display Network, on the pages of the Google AdSense tool. This means that there are thousands of companies fighting over your space on your site or channel.
2- There is a compatibility between the advertisement and the field of discussion in the blog or website
Google AdSense is different from other advertising programs, as it distributes ads based on the niche you are talking about on your blog or site. In this way, you protect yourself from the risk of showing an ad that is not relevant or useful to the reader.
3- Diversity of advertising formats
AdSense offers many formats such as sponsored links, image ads, rich media, gifs and videos. This diversity of options gives you the freedom to choose the most important type of ad to display. You only have to specify the format and dimensions of the ad, and the Google Adsense tool chooses for you the most appropriate ad piece to be displayed.
4- You decide which ads to display
Google AdSense does not display content that is inappropriate to your audience without your permission. If Google chooses a company that is not appropriate for your content or that violates your principles, you can prevent that company from advertising on your page.
5- You have the opportunity to earn permanent revenue as long as you earn views
Every time an audience is interested in the ads displayed on your page or channel, you have a chance to earn money.
In the event that you work with the principle of thousand impressions, revenue is provided to you automatically every time someone enters the page / views the video. If you're using the cost-per-click model, that click must be eligible, meaning if someone clicks on the ad and closes the page right away then you won't get paid.
Disadvantages of subscribing to Google AdSense
1- Your website should get a lot of visits
The amount you get from Google Adsense depends on many factors, but the deciding factor among them is the number and quality of traffic or traffic that you gain. This is for a simple reason: the more visits there are, the more visitors you have who see your ad and therefore your chances of earning clicks.
Blogs that are just starting to earn money may be delayed depending on this business model, given that they currently have fewer visitors.
2- Placed ads may negatively affect the user experience on your site
No one likes to enter a site and become the target of a raft of advertisements, without being asked.
Although Google Adsense has a limit on the number of ads displayed on a page, this may affect the visitor's experience, especially if he accesses the site using his mobile phone, for example.
3- You may be late in getting the money owed to you
Another downside to working on Google Adsense is that you can withdraw the amount you earned through ad clicks if you manage to exceed $100 in your balance by the 21st of every month.
This may frustrate you if you are looking for a source of income with a quick and guaranteed return.
Is working with Google Adsense still worth it?
The answer to this question “Is working through Google Adsense still worth it?” We meet him with another question: “Are you ready to work on your channel (blog or YouTube) based on attracting enough traffic? .
If your answer is yes, then Google Adsense is still useful for you, even if the goal is to get an additional source of income only.
For this strategy to work, you need to take some precautions so as not to harm the experience of the advertisers and lose a lot of traffic due to the large amount of ads displayed on your page.
It is worth noting that working as a partner in Google Adsense does not mean that you should give up content creation, but rather it is essential to be a reference for people in the field of speech.
And in order to help you even more with the benefit of Google AdSense, we finally leave you our four top tips.
4 tips to help you get more out of AdSense
1- Very carefully choose the places where you want to show ads
The first tip we give you is to choose very carefully the place or space that you want to provide from your blog or site in which to display ads.
This is because these details affect the revenue that you can achieve from these ads, given that this program places the ads that pay more in the places or space closest to the top of the site or blog, which generates more clicks.
So if your goal is to generate more revenue through your site, allow ads to take advantage of the strategic positions of your site or blog, using the top of the page.
2- Choose the correct formulas
In addition to paying attention to the space or place you allocate for ads, you should also pay attention to the ad format, it is important to take advantage of the best format to make the most of the AdSense program.
Regular and popular formats work well and can get you good click rates as they don't contain large text or bulky ads and are easy to read.
Try to pay close attention to this aspect before hosting ads.
3- Do not neglect the issue of creating content
Google AdSense works based on contextual advertising, meaning that ads are displayed on your site in proportion to the content of the page. If there is no written content on your site or page, you will not get the opportunity to promote ads.
But it is never enough to just create content, you must provide quality content! Google always seeks to display ads on sites and blogs that provide important content to users and visitors.
Therefore, try to pay as much attention and care as possible to this issue, and always write innovative original content that helps you shine among the sites and blogs that talk about similar fields and topics.
We have an article that gives you 12 great tips to help you write great topics for the web, read it.
Always try when you write to choose topics, articles, and angles that interest your audience, it is never useful to write important places if you are not of interest to visitors and users who read what you write and always follow you.
4- You don't click on ads on your site
Our last tip for you is the following, and although it is obvious, many people make mistakes and do this, as they host ads and click on these ads themselves, thinking that it will make them earn more clicks and money.
However, this practice is dishonest and can backfire on you, as Google's algorithms can detect such actions and when they notice any fraud attempts they take the necessary actions which may reach the limits of freezing your Google AdSense account.